As a freelancer I design for different customers: graphic design and webdesign. And when needed I join forces with a programmer.
How a compagny wants to present itself in the market is due to a continuous proces of changing market and changing personal perception a constant proces of learning. I assist the customer in this proces by using my technical skills in combination with a sense of design and meaning.
• Development of corporate logo and identity.
• Graphic design for print and offset.
• Webdesign, specialised in Wordpress.
On this page you can see a small selection of assignments, see 'cv/assigments' for the entire list.
The compagny 'Herinnering aan jou' creates books. A book for those who lost a loved one or want to remember for a different reason. They do this in close cooperation with the customer.
On one hand 'Herinnering aan jou' wanted a ambiance of warmth and understanding, on the other hand they liked something that is straight forward, a bit modern and communicates the fun of creating.
They already used a photo of a ginkgo biloba leaf for publicity means, and got a lot of response by it. So the logo of 'Herinnering aan jou', on the right, is an abstraction of that. Second I chose for a jugenstil-font, to create the feeling of this era and put it in a modern environment: the past in the present.
During this period I designed for Rio de Bio, a organic foodshop and food community, creating all kinds of presentationforms: flyers, vouchers, ads, stickers, email marketing, facebook design, bag, posters, banners, productinformationcards, etc.
Rio de Bio is a mix of values: first it is a indepentant company, while most of the organic shops nowadays are part of concerns. So it is proud of its independance and wants to show it in a style that is cocky and original.
Second, amongst the regular customers are a lot young parents with young children, therefore the perception of a young age lies embedded in the style, so both children and parents can relate to it.
And last but not least Rio de Bio wants to create a ambiance of enjoying the good things of live, selling great food, wine and delicacy. Tastings are regular. So therefore the colorpalet is warm and chique.
When the card is flipped vertically, one can see the image is one. You see stylized fennel with their umbellifers in combination of bees flying around. Bees are of course a symbol of a nature in balance but secondly they embody cooperation between plants and insects and therefore they are the symbol of the food community of Rio de Bio. When the different skills of the fc-members are combined it creates good things, makes progress possible. The members of the fc are having fun doing things together, f.i. tasting-trips, but they also support the shop.
Customers can bye the voucher in a value of 10 and 25 euros, each card has a unique number. Comes with a not-printed envelope of the same type of luxurious paper.
Rio de Bio choosed to do their email marketing by Mailchimp and they prefered to use a standard template. They asked me, if I could, in spite of the limited possibilities of a standard template, create the identity of Rio de Bio in this newsletter.