As a freelancer I design for different customers: graphic design and webdesign. And when needed I join forces with a programmer.
How a compagny wants to present itself in the market is, due to a continuous changing situation, a continuous proces of learning. I assist the customer on his way by using my talent for graphic design and technical skills.
• Development of house style.
• Graphic design for all kinds of brandmaterial.
• Webdesign, specialised in Wordpress.
• Social media presence.
MMBS Group, 2018 -
MMBS Group is a contractor (construction), De Meern, The Netherlands.
Redesigning housestyle. Creating all brandmaterial: print/offset, website, cars, billboards, flags, front of the corporate building, social media presence, etc.
'Herinnering aan jou' (means 'I think of you/ memory of you') is a company that creates photobooks about loved ones that passed, and other memories that one wants to keep vivid. Groningen, The Netherlands.
Design and construction website, contribution development house style (logo, font, colors and photography).
They already used a photo of a ginkgo biloba leaf for publicity means, and got a lot of response by it. Therefore the logo and the sample of the logo in the background is an abstraction of a ginkgo biloba leaf. Next, I chose for a jugenstil-font, to create a feeling of the past, but placed in a modern design: the past in the present.
Brand values: melancholy, refinement, creativity.
Pranalda is a small bureau who provides extra en special care for elderly people and ex-psychiatric patients, Groningen, The Netherlands.
The origin of the name is from the hinduistic and buddhistic 'Prana': flow of wind and energy, in fysical and spiritual way. Theme of the website is 'falling paint into water', to make a connection with this idea.
During this period I designed for Rio de Bio, a organic foodshop and food community, creating all kinds of presentationforms: flyers, vouchers, ads, stickers, email marketing, facebook design, bag, posters, banners, productinformationcards, etc.
Rio de Bio is a mix of values: first it is a indepentant company, while most of the organic shops nowadays are part of concerns. So it is proud of its independance and wants to show it in a style that is cocky and original.
Second, amongst the regular customers are a lot young parents with young children, therefore the perception of a young age lies embedded in the style, so both children and parents can relate to it.
And last but not least Rio de Bio wants to create a ambiance of enjoying the good things of live, selling great food, wine and delicacy. Tastings are regular. So therefore the colorpalet is warm and chique.
When the card is flipped vertically, one can see the image is one. You see stylized fennel with their umbellifers in combination of bees flying around. Bees are of course a symbol of a nature in balance but secondly they embody cooperation between plants and insects and therefore they are the symbol of the food community of Rio de Bio. When the different skills of the fc-members are combined it creates good things, makes progress (supporting the shop) possible.
Customers can bye the voucher in a value of 10 and 25 euros, each card has a unique number. Comes with a not-printed envelope of the same type of luxurious paper.
Rio de Bio choosed to do their email marketing by Mailchimp and they prefered to use a standard template. They asked me, if I could, in spite of the limited possibilities of a standard template, create the identity of Rio de Bio in this newsletter.
The titel means 'enjoy tea'. Concept: an extensive archive of backgroundinformation about the subject tea, while at the same time it exels in beautiful photography. Important for the owners of this site was to offer several ways of searching: main menu with categories, search engine and tagcloud.